Overview
The Auto Apply Redirection Link ensures that when a user clicks on a reward and lands on the brand’s website, the coupon is automatically applied at checkout, reducing friction and improving conversions.
This is a critical step during onboarding and directly impacts redemption rate and revenue performance.
Objective
- Increase coupon redemption rates
- Improve conversion by eliminating manual coupon entry
- Ensure seamless checkout experience for users
How Auto Apply Works (User Journey)
- User clicks “Avail Now” on the Nitro Rewards widget
- User is redirected to the brand’s landing page
- User browses and adds products to cart
- At "Native" checkout → Coupon is auto-applied
- User completes purchase
Step-by-Step: Link Creation Process
Example: https://freshluxe.in/collections/bundle
-
Step 2: Append Mandatory UTM Parameters
- Use the following structure:
<brand_landing_page>?utm_source=NitroRewards&utm_medium=NR&utm_campaign=<coupon_code>
-
Step 3: Replace with Actual Values
- utm_source=NitroRewards (FIXED)
- utm_medium=NR (FIXED)
- utm_campaign=
Example: https://freshluxe.in/collections/bundle?utm_source=NitroRewards&utm_medium=NR&utm_campaign=COUPON123
Mandatory Rules (Non-Negotiable)
- Coupon code in utm_campaign must be exact match
- No spelling errors / casing issues
- Do not add extra parameters unless required
- Always test the final link before publishing
Limitations
- Works only on native checkout flows (primarily Shopify default checkout)
- Will not work if:
- Custom checkout is implemented
- Coupon logic is overridden by brand scripts
Testing Checklist (Before Go-Live)
- Link opens correct landing page
- Products can be added to cart
- Coupon is auto-applied at checkout
- Coupon discount reflects correctly
- No manual coupon entry required
Where This Fits in Overall SOP
This step sits within: → 03 Onboarding Steps — Go-Live Process
Specifically after:
- Coupon creation
- Before marking brand as Live
Pro Tips
- Always use high-intent landing pages (collections > homepage)
- Align landing page with offer context (e.g., bundles, sale category)
- If conversion is low → check:
- Landing page mismatch
- Coupon auto-apply failure
- Checkout compatibility