¶ NitroX - Consent Management
Overview:
The Consent Management feature in NitroX is designed to streamline and optimize the process of obtaining and managing user consent for data collection on your e-commerce website. This feature simplifies user interactions, ensures compliance with data protection regulations, and enhances the overall efficiency of your data management practices. Enabling this feature has proven to improve overall identification rate by approximately 30%. It also allows more personalised engagement, especially in the Middle-of-the-Funnel.
Key Functions:
- Pre-fill Capture: Automatically populate identified user's phone number with non-intrusive pop-up design
- Consent Tracking: Log user consent and actively track status & website activity in compliance with data privacy laws
- Seamless setup: Configure pop-up details to resonate with your brand's theme (like color scheme) so that your end user has a smooth experience
Types of Consent Management:
1. Prefilled Templates:
These are discount or non-discount based consent management templates. They consist of 2 steps: a) Phone number pre-fill and submission and b) Success Message consisting of a “Welcome” msg and/or “Coupon code” details
2. Auto Login Templates:
These are OTP-based consent management templates which not only pre-fill identified user phone number, but also verify the same upon submission via a One-Time Password. The OTP is generated, sent & validated by Nitro system hence it is hassle-free for you.
These templates don't just manage user consent, they also auto-login the user to your website. This helps in logged website tracking as well as targeted recommendations and product bundling
How does Auto Login work?
- Configure the OTP Verified Coupon template
- Once configured, you will be able to experience the following activated on your website
- Step 1: Phone Number submission
- Step 2: OTP Verification
- Step 3: Success Message
Once OTP is successfully verified, user will be auto logged in to your website.
Benefits:
- Enhanced User Experience: By pre-filling user phone number, NitroX simplifies consent management processes and decreases discrepancy. This leads to increased identification rate as well as hyper personalised engagement
- Improved Data Accuracy: Accurate and timely consent records enhance the quality and reliability of the collected data, facilitating better marketing and personalization strategies
- Regulatory Compliance: Ensures adherence to data privacy regulations, including the Digital Personal Data Protection (DPDP) Act of 2023, by maintaining clear and accurate consent records.
- Efficient Data Management: Streamlines the management of user consent and integrates with CRM systems for better data utilization and targeted marketing efforts.
Conclusion:
The Consent Management feature of NitroX is essential for e-commerce businesses looking to efficiently handle user consent while maintaining compliance with privacy regulations, ultimately supporting better data practices and improved customer interactions.