Overview
The Campaign Metrics & Analytics helps track how each coupon and brand is performing across the Nitro Rewards ecosystem.
It enables KAMs to:
Objective
Where Metrics Are Visible
Collab → Campaigns Tab → Campaign Name → Analytics Icon
(Each coupon = one performance unit)
Campaign-Level Metrics
Impressions
Definition: Counted every time a coupon tile comes into view on the user’s screen.
Key Behavior:
Why It Matters: Indicates visibility & reach
Clicks (Avail Now)
Definition: Counted when user clicks “Avail Now” on the coupon tile
Why It Matters: Measures intent to explore the offer
Coupon Copied
Why It Matters:
Brand Page Visits
Orders
Definition: Total number of orders placed using:
Why it matters: Primary conversion metric
Revenue
Definition: Total revenue generated from NitroRewards-attributed orders
Why It Matters: Final business impact metric
Key Ratios KAMs Must Track
These are not shown directly—KAMs must analyze them
Brand-Level Metrics
Important Interpretations (Where Most Go Wrong)
High Impressions ≠ Good Performance
→ Could just mean visibility, not engagement
High Clicks but Low Orders
→ Likely issues:
High Copies but Low Orders
→ Strong signal of intent drop at checkout
Analysis Checklist for KAMs
Before reporting performance:
Where This Fits in Overall SOP
This is part of: → 05 Post-Onboarding Monitoring
Used for:
Pro Tips